The Benefits of Getting Clean Green Certified®
If you’re in the business of growing and selling legal cannabis, then you know that there’s a lot of regulation to navigate. In addition to complying with state and federal laws, you also need to make sure that your product meets certain quality standards. Furthermore, the term organic is regulated by the federal government and is not applicable for cannabis. That’s where Clean Green Certification comes in. Clean Green is the most widely recognized certification program for legal cannabis growers. Getting certified shows your customers that you take their safety and well-being seriously, and it can also help you attract new business. Here are just a few of the benefits of getting Clean Green Certified:
You’ll Meet Strict Environmental Standards
The first thing you need to know about Clean Green Certification is that it’s not easy to obtain. In order to become certified, growers must meet strict environmental standards set forth by the Clean Green program. These standards cover everything from water usage and fertility management to energy efficiency and pest control. In order to ensure compliance, Clean Green sends independent auditors to growers’ farms to conduct on-site inspections. The audit process is rigorous, but it’s worth it because meeting these environmental standards shows your customers that you’re committed to sustainable growing practices. Meet consumers needs as the legal cannabis industry continues to grow, consumers are becoming more discerning about the products they buy. In a 2017 survey conducted by Brightfield Group, 43% of cannabis consumers said they would only purchase product from companies that engage in sustainable business practices. Clean Green Certification is a globally recognized certification, with 90 farms and 30 companies licensed in 2020 alone. The Clean Green Certification ensures crop production and processing is managed organically and sustainably. As a certified farm, consumers see the Clean Green logo on your products providing assurance your products align with their values and easy the purchasing process.
Increase Market Reach
Clean Green maintains a directory of certified farms and companies making it easier for consumers to find your product. Additionally, you can identify other companies with similar values to partner with for promotions and community outreach. If you want to succeed as a legal cannabis grower, it’s important to get Clean Green Certified. This certification shows your customers that you care about their safety and well-being, and it can also help you attract new business. Getting certified is not easy—but it’s definitely worth it.